Modern life is much more complicated than it was only decades ago, and there are many jobs that now require a college degree. One job that used to be based more on personality and ability was working in sales, but the reliance on computers to help with demographic information has made a career in marketing more of a graduate position. Understanding statistical information and using it to target clients is one reason, but also knowing the psychology behind why clients make certain purchases is another reason.
The cost of marketing to a wide spectrum of potential clients is not always the best way to keep the budget intact. For those tasked with getting the most out of the budget, targeting the clients most likely to make a purchase can offer a better return on investment. Demographics have become an important part of making the decision of which group to target, and understanding them without an advanced education can create errors in perception. A college degree might not be necessary for every company looking for a marketing specialist, but it certainly helps.
There are always reasons people purchase specific items, and knowing those reasons can help shape a successful marketing strategy. Learning the psychology behind these decisions is a good way to excel in the field, so getting a college degree is becoming essential. The psychology of marketing and buying are being refined on a regular basis, and keeping up with that information can help a sales and marketing professional continue to succeed in their field.
The information available to companies today has changed many jobs into careers, and it has become a challenge for those who want to succeed in their chosen field. Jobs that traditionally did not require graduate candidates before are beginning to prosper for those with a degree. Keeping up with the information overload and using it successfully in a marketing career has become one of those jobs that are beginning to require a degree for success.